Ultimate Cup was a live competitive gaming tournament designed for both a physical audience and a streaming broadcast. Sponsored by Pepsi and Burger King, the event combined an energetic stage environment with a setup tailored for live cameras and digital viewers.
Agency: Gloaming Agency
Technical Production: Display
Art Direction: Mariquena Villagra
Set Dressing: Juan Pablo Pellegrino
Art Coordination: Julia Mir
Technical Production: Display
Art Direction: Mariquena Villagra
Set Dressing: Juan Pablo Pellegrino
Art Coordination: Julia Mir